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Perceptual Process
The series of steps by which individuals interpret and organize sensation to produce a meaningful experience of the world.
Stimulus
An event, action, or condition that provokes a response or encourages activity in economic, psychological, or biological contexts.
Translation
The process of converting text or speech from one language into another, ensuring the meaning is retained and understood.
Emotion
A complex psychological state that involves an individual's subjective experience, physiological response, and behavioral or expressive response.
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Q42: Affect refers to the way consumers feel
Q45: What is meant by the term "affect"?
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