Examlex
What are values? Why are values of interest to marketers?
Mere Exposure
A psychological phenomenon where repeated exposure to a stimulus increases an individual's preference for that stimulus.
Implicit Association Test (IAT)
A psychological test designed to measure the strength of an individual's automatic associations between mental representations of objects (concepts) in memory.
Prosocial Behavior
Refers to voluntary actions that are intended to help or benefit another individual or group of individuals.
Modern Racism
A form of prejudice that is subtler than overt racism, often manifesting as denying the existence of racial discrimination or expressing indirect racial prejudices.
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