When Consumers Change Their Behaviour or Form Attitudes Intended to Increase

question 80

Multiple Choice

When consumers change their behaviour or form attitudes intended to increase their similarity to another person or to a group, the level of commitment to that attitude is said to result from:

• A) internalization.
• B) identification.
• C) socialization.
• D) compliance.

---

Definitions:

Confocal Fluorescence

A microscopy technique that uses laser light to illuminate a fluorescently labeled sample at specific depths, generating sharp images of structures within cells and tissues.

Transmission Electron

A microscopy technique in which a beam of electrons is transmitted through a specimen to form an image, providing high-resolution views of ultrastructural details.

Scanning Electron

Microscopy technique that uses a focused beam of electrons to scan the surface of a specimen, producing high-resolution images to visualize surface details.

Surface Area

The total area that the surface of an object occupies, which is important in various biological and chemical processes.