Which of the Following Statements About Psychographics Is True

question 102

Multiple Choice

Which of the following statements about psychographics is true?

• A) Psychographics was developed using only psychological and sociological factors.
• B) Psychographics uses non-standard psychological scales.
• C) Psychographics definitively explains purchase behaviours.
• D) Psychographics was needed because the usual large-scale qualitative survey research yielded only a little information about a lot of people.

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Definitions:

Charismatic Authority

A form of leadership where followers attribute extraordinary abilities or qualities to a leader, often leading to high levels of devotion and loyalty.

Legal-Rational Authority

A type of leadership or rule based on established laws, procedures, and rules, characterized by a clear division of responsibilities and an emphasis on technical competence.

Traditional Authority

A form of leadership in which power is legitimized by customs and historical precedents, often associated with monarchies or tribal systems.

American Public Policy

The set of laws, regulations, actions, and decisions by government and its institutions that reflect the attitudes and rules for the United States' public affairs.