When the Marketer Communicates Information About What Others Believe the Consumer

question 32

Multiple Choice

When the marketer communicates information about what others believe the consumer should do, a(n) ________ is being communicated.

• A) consistency motive
• B) descriptive norm
• C) affiliation goal
• D) injunctive norm

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Definitions:

Component Parts

Individual pieces or materials that are assembled or used together to create a finished product or to complete a larger assembly.

Private Distributor Brands

Brands, which may cost less than manufacturer brands, that are owned and controlled by a wholesaler or retailer.