The City of Toronto Creates a Series of Radio Spots

question 59

Multiple Choice

The City of Toronto creates a series of radio spots that communicate the social expectation that city residents should compost their organic household waste. This is an example of using a(n) ________ to influence attitudes and behaviour.

• A) consistency motive
• B) affiliation goal
• C) injunctive norm
• D) implicit expectation

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Definitions:

Large Audience

A significant number of people who receive and interpret messages or content from various media or public speaking engagements.

Communication Technologies

Tools and mediums used for the transmission of information from one place to another, including the internet, radio, television, and mobile phones.

Papyrus

An early form of paper made from the pith of the papyrus plant, used in ancient Egypt and other Mediterranean societies for writing documents.

Egyptians

Citizens or natives of Egypt, a country linking northeast Africa with the Middle East, known for its ancient civilization and monumental architecture.