Presenting an Ad as If It Were a Drama, Linking

question 102

Multiple Choice

Presenting an ad as if it were a drama, linking the viewer emotionally with a sensation from experiencing use of the product, is termed:

• A) a metaphor.
• B) experiential advertising.
• C) transformational advertising.
• D) psychodrama.

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Definitions:

Post-Traumatic Stress Disorder

A psychiatric disorder that occurs after seeing or going through a frightening ordeal, marked by persistent flashbacks, traumatic nightmares, and high levels of anxiety.

Acute Stress Disorder

Acute Stress Disorder is a mental health condition characterized by the development of severe anxiety, dissociation, and other symptoms that occur within a month after exposure to a traumatic event.

Anxiety

A feeling of worry, nervousness, or unease, often about an impending event or something with an uncertain outcome.

Helplessness

A state of being unable to take action or make effective decisions in the face of adverse circumstances, often leading to diminished motivation.