When Lush Polls Its Customers Regarding What New Scent of Bath

question 63

Multiple Choice

When Lush polls its customers regarding what new scent of bath oil should be released, this is an example of:

• A) customer co-creation.
• B) content sourcing.
• C) crowd funding.
• D) permission marketing.

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Definitions:

Employer

An individual or organization that hires and pays for the services of workers.

Life Insurance

A contract between an insurer and an insured that guarantees payment to named beneficiaries upon the death of the insured.

Pay-outs

Pay-outs refer to amounts of money paid to someone, often as part of a settlement, as earnings or as a distribution from investments.

Limitation Clause

A provision in a contract that limits the amount of time within which a party can sue for breaches of the contract’s terms.