Verbal Elements of an Ad (Or Ad Copy) Are More

question 16

Multiple Choice

Verbal elements of an ad (or ad copy) are more effective when reinforced by an accompanying picture. This is especially true if the picture relates strongly to what is said in the copy, when the illustration is:

• A) coordinated.
• B) framed.
• C) matched.
• D) bonded.

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Definitions:

Severe Head Cold

A more intense manifestation of the common cold, characterized by symptoms such as congestion, headache, and possibly fever, requiring more significant treatment.

Sweet Receptors

Proteins located on the tongue that bind to sugar molecules, leading to the perception of sweetness.

Taste Buds

Specialized sensory organs found on the tongue, capable of detecting the five basic tastes: sweet, sour, bitter, salty, and umami.

Gustatory System

The sensory system responsible for the perception of taste and flavor, involving the taste buds on the tongue and other related neural pathways.