In a Major Study of Factors That Determine If Commercials

question 58

True/False

In a major study of factors that determine if commercials would be persuasive, it was found that the single most important factor was whether the communication contained a message that stressed a unique benefit or product feature.

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Definitions:

Strategic Change Process

A structured approach to transforming an organization's direction, operations, or capabilities to achieve desired business outcomes.

Supply-side Economics

An economic theory that suggests lower taxes and decreased regulation will stimulate the economy by increasing production.

Lower Income-tax

The reduction in the rate at which personal income is taxed, aiming to increase disposable income for individuals.

Federally Guaranteed

Refers to financial or other forms of guarantees provided by the federal government, ensuring the fulfillment of certain obligations or repayment of debts.