According to the Elaboration Likelihood Model (ELM), the Primary Determinant

question 44

Multiple Choice

According to the elaboration likelihood model (ELM) , the primary determinant of which route a consumer will follow in processing a message depends upon the:

• A) personality of the consumer.
• B) personal relevance of the information.
• C) type of message.
• D) intelligibility of message.

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Definitions:

F-Distribution

A statistical distribution used primarily in the analysis of variance (ANOVA), describing ratios of variance across different datasets.

Random Samples

A sample drawn from a population in such a way that every member of the population has an equal chance of being included.

Level of Significance

The threshold for rejecting the null hypothesis in a statistical test, often set at a value like 0.05 or 0.01.

F Table

A table used in statistics for finding critical values of the F-distribution, important in analysis of variance (ANOVA) testing.