Low-Involvement Decisions Mean That Marketers Must Constantly Be Assessing the Physical

question 43

Multiple Choice

Low-involvement decisions mean that marketers must constantly be assessing the physical surroundings and product placement. This is called the:

• A) economics of information.
• B) purchase momentum.
• C) constructive processing.
• D) behavioural influence perspective.

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Definitions:

Dissociation

A mental process of disconnecting from one’s thoughts, feelings, memories, or sense of identity often in response to traumatic events.

Parallel Processing

The ability of the brain to simultaneously process incoming stimuli of differing quality, a fundamental mechanism underlying sensory perception and cognition.

Hallucinations

Perceptions in a conscious and awake state in the absence of external stimuli which have qualities of real perception, often in visual or auditory forms.

Selective Attention

The cognitive process of focusing on a particular object or task while ignoring other irrelevant information.