When Jacob First Thought of Buying a New Vehicle, He

question 62

Multiple Choice

When Jacob first thought of buying a new vehicle, he could name at least eight SUV models. His friend Emily could think of only four. Jacob spent several weeks researching SUVs and rejected five of the models. His evoked set is now smaller than Emily's. Why?

• A) The evoked set contains only the products that can be remembered at any given time.
• B) The evoked set is gender specific in that women remember products better than men.
• C) A product is not likely to be in the evoked set once it has been considered and then rejected.
• D) Functional risk creates a cognitive dissonance that makes certain products difficult to consciously remember.

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Definitions:

Antibiotic

Medicinal compounds used to kill or inhibit the growth of bacteria, used in the treatment and prevention of bacterial infections.

Fetal Alcohol Syndrome

A condition resulting from alcohol exposure during pregnancy, causing growth problems, facial anomalies, and brain damage in the child.

Vitamin E

A group of fat-soluble compounds that act as antioxidants, protecting the body from damage caused by free radicals.

Pregnant

The state of carrying a developing fetus within the female body, typically lasting about 40 weeks from the last menstrual period to childbirth.