The Basic Idea Behind the Long Tail Is That

question 64

Multiple Choice

The basic idea behind the long tail is that:

• A) marketers should pay more attention to its top 20% of customers.
• B) marketers no longer need to rely on big hit items to make a profit.
• C) only a small percentage of people use online recommendation programs, therefore, marketers need to be cautious when implementing them.
• D) consumers' evoked sets are becoming eroded because of too much choice.

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Definitions:

Period Costs

Expenses that are not directly tied to product production, such as sales and administration expenses, and are charged to the period incurred.

Selling Expenses

Costs associated with the distribution, marketing, and sale of a product or service, excluding direct production costs.

Direct Labor

The cost of wages for labor directly involved in the production of goods or delivery of services.

Inventoriable

Costs or goods that are considered inventory and can be accounted for as assets until they are sold or used.