In 1980, Tylenol Faced a Crisis: Some Customers Died After

question 44

Multiple Choice

In 1980, Tylenol faced a crisis: Some customers died after ingesting their tablets. This was due to sabotage by cyanide poisoning. True or not, the consumers saw this as a product failure in terms of quality and safety. The strategy was, first and foremost:

• A) protect the brand; make sure it is seen as sabotage.
• B) reassure customers; safety is the first concern.
• C) execute fresh public relations with Tylenol clearly presented as being the best.
• D) batten down the hatches; it will blow over.

Recognize the employment patterns and contributions of small businesses in the job market.

Understand the challenges faced by small businesses, including financing, taxation, and government regulations.

Appreciate the diversity of ownership and the varied challenges they face in today’s market.

Recognize the importance of business plans in outlining a firm’s mission, goals, and strategies.

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Definitions:

Contract with Robert

An agreement made with an individual named Robert, specifying obligations and rights concerning a particular matter or transaction.

Enforcement of Promise

The act of ensuring that a promise, especially one formalized in a contract, is fulfilled according to its terms.

Alaska Supreme Court

The highest court in the state of Alaska, responsible for reviewing decisions made by lower state courts.

Promissory Estoppel

A legal principle that prevents a promisor from arguing that an underlying promise should not be legally upheld or enforced, due to the promisee's reliance on that promise.