According to the Expectancy Disconfirmation Model, What Would Our Reaction

question 52

Essay

According to the expectancy disconfirmation model, what would our reaction be if we encountered slow service at a fast-food restaurant?

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Definitions:

Bogey Portfolio

An investment portfolio that serves as a benchmark against which other portfolios' performances are measured.

Geometric Average

A method of calculating the average rate of return of a set of values multiplicatively linked together, commonly used to determine the performance of investments over time.

Compounding Principle

The process in which an asset's earnings, from either capital gains or interest, are reinvested to generate additional earnings over time.

Rate of Return

A percentage representing the gain or loss on an investment over a specified period, relative to its cost.