As a Customer's Product Knowledge Continually Increases, What Typically Happens

question 23

Multiple Choice

As a customer's product knowledge continually increases, what typically happens to the amount of search conducted by the consumer?

• A) It will continually increase.
• B) It will continually decrease.
• C) It will increase, and then decrease as the customer reaches a very high level of knowledge.
• D) It stays the same.

---

Definitions:

Reengineering

The radical redesign of core business processes to achieve dramatic improvements in productivity, cycle times, and quality.

Organizational Processes

Activities or work that have to be accomplished to create outputs that internal or external customers value.

OD Efforts

Initiatives and strategies aimed at improving organizational effectiveness and employee well-being.

Quality Circles

Voluntary groups of workers who meet regularly to discuss workplace issues and to propose solutions for improvements in quality and efficiency.