What Is the Self-Designating Method Used For? How Does It

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The Answer is The self-designating technique is the most commonly used technique to identify opinion leaders. It is simply to ask individual consumers whether they consider themselves to be opinion leaders.
Although respondents who report a greater degree of interest in a product category are more likely to be opinion leaders, the results of surveys intended to identify self-designated opinion leaders must be viewed with some skepticism. Some people have a tendency to inflate their own importance and influence, while others who really are influential might not admit to this quality. Just because we transmit advice about products does not mean other people take that advice. For someone to be considered a bona fide opinion leader, his or her advice must actually be heard and heeded by opinion seekers. Although the self-designating method is not as reliable as a more systematic analysis (where individual claims of influence can be verified by asking others whether the person is really influential), it does have the advantage of being easy to administer to a large group of potential opinion leaders.

What Is the Self-Designating Method Used For? How Does It

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