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What Is WOM? How Effective Is It in Influencing Consumers

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What is WOM? How effective is it in influencing consumers?


Definitions:

Object

An example of a class in object-oriented analysis.

Class

A category of input identified in object-oriented analysis; classes are defined by information and actions.

Architecture Neutral

A software feature where an application can run on any platform or operating system without modification.

Universal Language

A hypothetical or proposed language that is intended to be spoken and understood globally.

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