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Which is the primary growing consumer market in the Middle East at present?
Existential Awareness
The conscious understanding and consideration of one’s existence, mortality, and the meaning of life.
Positive Emotions
Feelings that are enjoyable or pleasurable, including happiness, joy, excitement, and contentment.
Negative Emotions
Emotions that are generally associated with being harmful or unpleasant, such as sadness, anger, and fear.
Self-Determination Theory
A theory of motivation that emphasizes the role of autonomy, competence, and relatedness in fostering motivation and psychological growth.
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