Measuring Social Class Within Marketing Research Has Been Hampered by a Major

question 26

Multiple Choice

Measuring social class within marketing research has been hampered by a major limitation of the available measures. Most social class instruments are:

• A) based too much on income to be valuable in marketing.
• B) badly dated and not as valid today as they once were.
• C) based on education, which has not been shown to influence consumer behaviour.
• D) biased toward sociological variables that have nothing to do with marketing.

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Definitions:

Perennial Herbaceous Plants

Plants that live for more than two years, lacking woody stems, and dying back at the end of the growing season only to regrow from the same root system.

Scramble Competition

See Exploitation Competition.

Intraspecific

Pertaining to interactions or relationships occurring within the same species, such as competition or mating.

Negative Feedback

A regulatory mechanism in which a stimulus causes an opposite output in order to maintain an optimal level of whatever is being regulated.