Explain the Concept Called "Age Cohort

question 88

Essay

Explain the concept called "age cohort." Briefly identify how marketers might use this concept to segment markets.

---

Definitions:

Identifiable Net Assets

Assets of an acquired company that can be clearly identified and valued at the time of acquisition.

Consolidated Balance Sheet

A financial statement showing the aggregated financial position of a parent company and its subsidiaries, providing a complete look at the total assets and liabilities.

Liabilities Section

A part of the balance sheet that lists obligations the company must pay to others, such as loans, accounts payable, and mortgages.

Non-Controlling Interest

A portion of equity ownership in a subsidiary not owned by the parent company, indicating minority shareholders' interest in the subsidiary's net assets.