When Frito-Lay Canada Plays on a Number of Regional Associations

question 21

Multiple Choice

When Frito-Lay Canada plays on a number of regional associations with flavours such as Cape Breton Sea Salt and Pepper, and Toronto College Street Pizza, they are drawing on differences among subcultures based on:

• A) age cohorts.
• B) lifestyle preferences.
• C) regional associations.
• D) ethnic segmentation.

---

Definitions:

Reflects Trust

Implies actions, decisions, or attitudes that demonstrate confidence in the reliability, truth, ability, or strength of an individual or group.

Critical Information

Information considered vital for decision-making or problem-solving within a specific context.

Authentic Model

An original or genuine example that serves as a standard or benchmark for others to follow or replicate.

Inspirational Motivation

The ability to inspire and motivate others toward achieving a shared vision or goal, often a key trait in effective leadership.