The Ad from Salesgenie

question 12

Multiple Choice

The ad from Salesgenie.com that depicted two animated pandas who spoke in heavy Chinese accents was pulled because its use of ________ was seen to be offensive.

• A) vulnerable consumers
• B) country-of-origin associations
• C) racial profiling
• D) ethnic stereotyping

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Definitions:

Effective-Interest Method

An accounting technique used to amortize the discount or premium on bonds payable or receivable over the life of the bond, reflecting the bond's yield.

Zero Coupon Bonds

Bonds issued at a discount from their face value, which do not pay periodic interest but are redeemed at full face value at maturity.

Effective Interest Rate

The real rate of interest taking into account the effects of compounding over a given period.