Marketers Cannot Ignore Chinese Canadians Because They Account for 60

question 35

True/False

Marketers cannot ignore Chinese Canadians because they account for 60% of Canada's visible minorities.

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Definitions:

Understanding Customer Needs

The process of identifying and analyzing the desires, problems, and requirements of a business's target audience to create more effective products or services.

Intensive Distribution Strategy

A strategy in which a company stocks its products in as many outlets as possible to maximize reach and availability to customers.

Convenience Products

Goods that are readily available and easy for consumers to buy, often characterized by frequent purchase with minimal effort and comparison.

Consumer Product Category

Consumer product category refers to a classification of similar products or services offered to consumers that serve a similar purpose or satisfy a specific consumer need.