Retargeting ______

question 82

Multiple Choice

Retargeting ______.

• A) is aimed at the approximately 50% of Web site visitors who shop using smartphone applications
• B) employs targeted and personalized ads to redirect shopper's back to a retailer's Web site they previously abandoned
• C) attempts to change Web shopper buying habits to get them to consider products they have never considered purchasing before
• D) attempts to change Web shopper buying habits by getting them to visit Web sites they have not seen before

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Definitions:

Range

The difference between the highest and lowest values in a data set, showing the spread or dispersion of the data points.

Range

The gap between the maximum and minimum values within a set of data.

Standard Deviation

A metric for evaluating the degree of spread or deviation in a collection of data points.

Bimodal

A frequency distribution having two different values that are most commonly observed or two peaks.