Examlex
The B2B market is considerably larger than the B2C with B2B revenue about 13 times B2C revenue.
Compensate
To make up for something lacking or to provide a counterbalance, often in the context of remuneration for work or to address deficiencies.
Ideal Self
A person's conception of how they would like to be, embodying their aspirations, goals, and values.
Real Self
The authentic version of oneself, including true feelings, desires, and beliefs.
Carl Rogers
An influential American psychologist and among the founders of the humanistic approach to psychology.
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