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Marketing functions are increasingly being performed on the Internet and mobile devices.
Exponential Smoothing
A forecasting technique that applies decreasing weights to past observations as they recede in time.
Exponential Smoothing Model
A time series forecasting technique that applies weighting factors which decrease exponentially to past observations.
Mean Absolute Percentage Error
A measure used in statistics to assess the accuracy of a forecast or prediction, calculated as the average of absolute percentages of errors between predicted and observed values.
Smoothing Constant
A smoothing constant is a parameter in exponential smoothing used to control the level of smoothing applied to a time series.
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