The Type of Strategy,which Emphasizes the Improvement of the Competitive

question 36

Multiple Choice

The type of strategy,which emphasizes the improvement of the competitive position of a corporation's products or services in a particular industry or market segment served by a business unit is

• A) functional.
• B) operational.
• C) business.
• D) environmental.
• E) corporate.

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Definitions:

Planning Budget

A budget developed at the beginning of the budgeting period that is based on projected levels of activity.

Selling

Expenses incurred directly and indirectly in making sales, including advertising, sales commissions, and the cost of sales personnel.

Administrative Expenses

Overhead or indirect costs related to the general operation of a company, such as office supplies, legal fees, and management salaries.

Planning Budget

A financial plan that estimates the revenues and expenditures for a certain period of time in advance.