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Discuss the reasons a firm may form a strategic alliance.
Facial Feedback Hypothesis
The idea that facial expressions can influence emotional experiences, such as smiling leading to feeling happier.
James-Lange Theory
A concept suggesting that emotions arise following physiological responses to occurrences.
Affect Emotion
The experience of feeling or emotion, which can influence perceptions, judgments, and behaviors.
Facial Feedback Hypothesis
The theory that suggests the movement and expressions of our face can influence our emotions.
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