Concentric Diversification Is Growth into Unrelated Businesses but May Be

question 65

True/False

Concentric diversification is growth into unrelated businesses but may be a very appropriate corporate strategy when a firm has a strong competitive position but industry attractiveness is low.

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Definitions:

Desire

A strong feeling of wanting to have something or wishing for something to happen.

Manager

An individual responsible for controlling or administering all or part of a company or similar organization.

Reward Power

The capacity to offer something of value as a means to influence the behavior of others.

Influence

The capacity to have an effect on the behavior, development, or character of someone or something.