When Colgate-Palmolive and Unilever Take a Successful Product That They

question 102

True/False

When Colgate-Palmolive and Unilever take a successful product that they marketed in one part of the world and market it elsewhere,they are following a market development strategy.

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Definitions:

Cultural Environment

The sum of social practices, beliefs, values, customs, and human activities that characterize the lifestyle of a society or a group.

Values

Fundamental beliefs or ideals shared by the members of a culture about what is good or desirable and what is not. They exert a major influence on the behavior of an individual and serve as broad guidelines in all situations.

Behavior

The actions or reactions of objects or organisms, often in response to external stimuli; in humans, it encompasses physical, psychological, and social actions.

Cultural Cohesion

The bonds that unite the members of a culture or group through shared values, beliefs, customs, and practices.