Which Defensive Tactic Did P&G Use When They Test Marketed

question 39

Multiple Choice

Which defensive tactic did P&G use when they test marketed their liquid bleach product in an attempt to scare Clorox into retreating from their detergent market?

• A) lower the inducement for attack
• B) bypass attack
• C) increase expected retaliation
• D) flanking maneuver
• E) raise structural barriers

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Definitions:

Inconsistent Statement

A situation where two or more statements are contradictory, making them unable to be true at the same time.

Truth Values

The attribution of either _true_ or _false_ to propositions, in logic.

Antecedent Statement

A statement that comes before another in a logical sequence, often providing a cause or reason for the subsequent statement.

Simple Statement

A grammatically correct construction in a given language used to assert that an idea is true.