The Process by Which Strategies and Policies Are Put into Action

question 98

Multiple Choice

The process by which strategies and policies are put into action through the development of programs,budgets,and procedures is

• A) strategy formulation.
• B) strategy control.
• C) strategy implementation.
• D) strategy development.
• E) strategy evaluation.

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Definitions:

Outdoor Advertising

Advertising that reaches consumers while they are outside their homes, such as billboards, transit posters, and digital outdoor displays.

Cheapest Form

The most cost-effective variant or method of obtaining or producing a good or service without compromising its essential qualities.

Direct Marketing

A marketing strategy where businesses reach out to potential customers directly with advertising messages.

Promotional Activity

Marketing efforts designed to increase awareness, interest, and sales of a product or service through various strategies and channels.