Amber Had Been Struggling to Come Up with a Creative

question 30

Multiple Choice

Amber had been struggling to come up with a creative idea for her marketing proposal for weeks. Frustrated, she decided to leave her office and go for a hike in the mountains to clear her mind. She enjoyed taking in her natural surroundings and thought little about her work. When she arrived back at the office, she suddenly had a promising new idea occur to her. In what phase of creative decision making was Amber during her hike in the mountains?

• A) Preparation
• B) Incubation
• C) Illumination
• D) Verification

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Definitions:

Concordance

The agreement or harmony between people or things; in genetics, it refers to the presence of the same trait in both members of a pair of twins or in sets of individuals.

Monozygotic Twins

Twins that result from the splitting of a single fertilized egg, sharing nearly 100% of their genes, also known as identical twins.

Divorce

The legal dissolution of a marriage by a court or other competent body.

Children Each Year

A reference to the number or data related to children that is compiled or noted on an annual basis.