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The main drawback of a(n) ________ strategy is that it does not allow companies to exploit scale economies in product development, manufacturing, or marketing.
Dissociation
A mental process of disconnecting from one's thoughts, feelings, memories, or sense of identity.
Ernest Hilgard
A psychologist known for his work on hypnosis and the theory of the "hidden observer" which suggests a split in awareness during hypnosis.
Top-down Processing
The cognitive process that involves using context or general knowledge to interpret information.
Anticipate
To expect or predict something to happen in the future based on current knowledge or instincts.
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