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Explain Why Companies Should Consider Exporting

question 99

Essay

Explain why companies should consider exporting. Describe the four-step model of developing a successful export strategy.


Definitions:

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of time without exposure to the conditioned stimulus.

Unconditioned Response

A natural, instinctive response to a stimulus that happens without any previous learning or conditioning.

Conditioned Stimulus

An initially neutral stimulus that, after being associated with an unconditioned stimulus, comes to trigger a conditioned response.

Operant Conditioning

A learning process in which the strength of a behavior is modified by reinforcement or punishment.

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