Brand Names ________

question 172

Multiple Choice

Brand names ________.

• A) are central to a product's personality and the image the product presents to buyers
• B) inform buyers about a product's source
• C) protect customers and producers from copycat products
• D) all of the above

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Definitions:

Obsessive-compulsive Disorders

A type of anxiety disorder marked by uncontrollable, reoccurring thoughts (obsessions) and behaviors (compulsions) that the person feels the urge to repeat over and over.

Cognitive-behaviorist

A practitioner of cognitive-behavioral therapy, a form of psychotherapy that focuses on modifying dysfunctional emotions, behaviors, and thoughts by interrogating and uprooting negative or irrational beliefs.

Dog Phobia

An intense, irrational fear of dogs, leading to significant anxiety and avoidance behaviors.

Modeling

In psychology, a therapeutic technique that involves learning through the observation of others’ behaviors and the outcomes of those behaviors.