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Differentiate between push and pull strategies. Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.
Serotonin
A neurotransmitter in the brain that affects mood, emotion, and sleep.
Neurotransmission
The process by which signals are sent between neurons through neurotransmitters across a synaptic gap.
Classically Conditioned Association
The learned connection between a previously neutral stimulus and an unconditioned stimulus, leading to a conditioned response.
Working Memory
A mental processing unit with finite abilities, intended for the brief storage of information for further processing.
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