The Process of Sending Promotional Messages About Products to Target

question 130

Short Answer

The process of sending promotional messages about products to target markets is called ________.

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Definitions:

Description

An account or documentation of observed conditions. One basic goal of research is to describe communication phenomena in such a way that others can understand it.

Critical Research

An approach focusing on identifying and challenging underlying assumptions, power structures, and inequalities in societal phenomena.

Induction

Reasoning from observations to a theory that might explain the observations.

Empiricism

The view that knowledge should be based on experience and observation, on empirical as opposed to theoretical knowledge.