When Procter & Gamble Hired a Fleet of Trucks to Drive

question 134

Multiple Choice

When Procter & Gamble hired a fleet of trucks to drive through village squares and hand out free trial packages to potential end users it employed a ________.

• A) push strategy
• B) pull strategy
• C) distribution strategy
• D) channel strategy

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Definitions:

Workforce Planning

The process of analyzing an organization's future workforce needs and determining the necessary actions to meet those needs, including hiring, training, and restructuring.

Human Capital

Refers to the economic value of a worker's experience and skills, including factors like education, training, intelligence, skills, health, and other things employers value such as loyalty and punctuality.

Designated Group

Specific categories of individuals identified for preferential treatment or consideration based on various criteria such as race, gender, or disability.

University Graduates

Individuals who have completed a course of study at a university and received a degree or diploma.