Under Which of These Methods Does a Company Adapt Its

question 7

Multiple Choice

Under which of these methods does a company adapt its product to the requirement of the international market while retaining the product's original marketing communication?

• A) Product/communications extension
• B) Product extension, communication adaptation
• C) Product adaptation, communication extension
• D) Product/communication adaptation

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Definitions:

Potential Market

The entire market universe that could potentially buy a product or service, considering all possible customers who fall within a segment.

Prototype

An early sample, model, or release of a product built to test a concept or process, serving as a thing to be replicated or learned from.