A Promotional Strategy Designed to Create Buyer Demand That Will

question 162

Short Answer

A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________.

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Definitions:

Off-price Retailers

Stores that sell brand name and designer merchandise at lower prices than traditional retail outlets by taking advantage of overstock, last season's products, or bulk buying.

Inventory

The complete list of items such as property, goods in stock, or the contents of a building.

Irregulars

Products that have minor faults or variations from standard specifications, often sold at reduced prices due to these imperfections.

Production Overruns

Occurrences when more units of a product are produced than were originally ordered or forecasted, often leading to excess inventory.