Scenario: Beanstalk International Beanstalk International Is a Rapidly Growing Company with Well-Established Subsidiaries

question 50

Multiple Choice

Scenario: Beanstalk International
Beanstalk International is a rapidly growing company with well-established subsidiaries in several nations. The company wants to follow a strategy of adapting its products and marketing activities in each national market to suit local preferences. This strategy aims at creating value for its customers.
-Beanstalk managers know that the drawback of such an adaptive strategy is that it ________.

• A) does not allow companies to exploit scale economies in product development, manufacturing, and marketing
• B) can cause a company to overlook important differences in buyer preferences across various markets
• C) is applicable only to industries in which price-competitiveness is a key success factor
• D) does not allow a company to modify its products except for the most superficial features

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Definitions:

Sales Call

A sales call is a communication attempt with a potential customer, typically over the phone or in person, aimed at selling a product or service.

Building Confidence

The process of developing trust in one’s abilities and decisions, often seen as crucial for success in personal, professional, and social aspects.

Eliminating Objections

A sales technique aimed at addressing and overcoming potential concerns or objections raised by a prospective buyer.

Creative Problem Solving

Creative problem solving is an approach that uses imagination and innovation to find solutions to challenges.