Scenario: Owen's HomeCare Products

question 78

Multiple Choice

Scenario: Owen's HomeCare Products
Owen McCain, owner of Owen's HomeCare Products, is considering going international. He feels that the products he manufactures will be well-received, especially in developing countries. He wants to understand the exporting process and then scale his exporting activities accordingly.
-Which of the following steps would Owen implement toward the end while developing a successful export strategy?

• A) initiation of meetings with intermediaries
• B) identification of a potential market
• C) commitment of resources
• D) matching of market needs to company abilities

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Definitions:

Retail Chain

A network of retail outlets operated by the same company, offering the same or similar products or services.

Canada

A country located in the northern part of North America, known for its vast landscapes, multicultural population, and bilingual French and English culture.

Mean

The average of a set of numbers, calculated by summing all the numbers and then dividing by the count of the numbers.

Mean

The average of a set of numbers, calculated by dividing the sum of all values by the count of values.