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Differentiation strategies demand that producers provide extra value by offering customers something unique,such as superior quality,added features,or special brand images.
Edward Titchener
A British psychologist who founded structuralism, a school of thought aimed at analyzing the adult mind in terms of the simplest definable components.
Functionalism
A theoretical perspective that views society as a complex system whose parts work together to promote stability and integration.
Empiricism
The theory that all knowledge is derived from sense-experience and observation.
Scientific Methods
Systematic, empirical methods of investigation aimed at discovering, interpreting, and revising factual knowledge.
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