Which of the Following Statements Is True for a Firm

question 63

Multiple Choice

Which of the following statements is true for a firm that adheres strictly to the marketing concept?

• A) Marketing should be primarily focused on selling products to a particular class of customers.
• B) The principal task of the marketing function is to increase the company's rate of production and devise methods to aggressively attract consumers to purchase products.
• C) The principal task of the marketing function is to find effective and efficient means of making the business do what suits the interests of customers.
• D) Marketing managers of the firm must find ways to manipulate customers to do what suits the interests of the firm.

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Definitions:

European Influence

Refers to the impact and effect European cultures, policies, and economics have had on other regions worldwide, shaping global history, colonization, and international relations.

American Colonization Society

A group established in the early 19th century advocating for the relocation of free African Americans to what is now Liberia.

Herman Melville

An American novelist, short story writer, and poet of the American Renaissance period best known for his novel "Moby-Dick."

Minstrelsy

Entertainment, popular in the 19th century, involving performers in blackface portraying caricatures of African American people and culture.