What Is Most Likely Wrong with the Following Mission Statement

question 19

Multiple Choice

 What is most likely wrong with the following mission statement for a store that sells lighting fixtures: "Our mission is to make sure every customer who buys a lighting fixture at our store is 100 percent satisfied with his or her purchase"? 

• A) The mission statement is not specific.
• B) The mission statement is not well framed.
• C) The mission statement does not focus on the product.
• D) The mission statement is not achievable or realistic.

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Definitions:

Self-Enhanced

The act of improving one's image, capabilities, or standing through one's own efforts or qualities.

Empathy

A response to another individual’s experiences that takes the other’s perspective.

Understand

The ability to grasp the meaning, significance, or nature of something, including concepts, situations, or behaviors.

Experiences

The knowledge or skill acquired by a person through involvement in or exposure to events.