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PureFruit Is Priced Higher Than Most of Its Competing Brands

question 35

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 PureFruit is priced higher than most of its competing brands in the packaged fruit juice industry and it still enjoys higher returns than its competitors.PureFruit's large market share and returns are attributed to the fact that it is the only brand that can rightfully claim using real fruits.What kind of organizational strategy based on competitive advantage is PureFruit using in this scenario? 


Definitions:

Average Total Costs

The sum of all production expenses (both fixed and variable) divided by the total quantity of units created.

Per-Unit Costs

The cost associated with producing or acquiring a single unit of a product or service.

Competitive Process

The dynamic system in which businesses compete with one another for resources, customers, and market share.

Cost Advantages

Refers to the benefit a company has over its competitors in terms of lower production or operation costs.

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