Which of the Following Observations Concerning the Product Life Cycle

question 54

Multiple Choice

 Which of the following observations concerning the product life cycle is true? 

• A) The length of time a product will remain in each stage can be predicted with accuracy.
• B) Marketers can forecast when one stage will end and another will begin.
• C) Product life cycle should be taken as the greatest determinant of the firm's sales and marketing strategy.
• D) Different products go through the product life cycle in varying pace and differing patterns.

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